A Lesson in Marketing from a Rock Band - Part III
Rock-it-out With a Newsletter
We keep our fans up-to-date on what we are doing (even if it’s not playing out somewhere) with our newsletter. We only send out the letter about once every two weeks and we will also send out show reminders when we are getting close to playing a gig.
The newsletter is used to [...]
A lesson in marketing from a rock band - Part I
Many of the marketing principals I’ve been leaning about I have put into full effect with my band Blaming Tim. We’ve done everything from creating to posters and handbills using traditional marketing techniques to creating a blog and video entries using new media marketing techniques.
Over the next few weeks I will be discussing each tactic individually. The hope behind this is that you can find a way to apply these principals to your business. Now, let’s get started with the first technique …..Our blog.
Easy Friday - What we learned this week
It’s Friday so I’m going to make this quick and easy for you. Below are links to some of the things discussed here this week, some of the things I’ve been reading this week, and what is planned for next week.
A Night With Jay Levinson
Recently I was able to attend a teleseminar in which the guest speaker was non-other then Jay Conrad Levinson.
Jay Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 30 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.
