A Lesson In Marketing From a Rock Band - Part IV
We just played a great show not too long ago. I don’t feel that the show went well based on the number of mistakes we made or even the overall sound of the band. I feel that the show was great based on the turnout and overall attitude of the crowd.
I also feel that we [...]
A Lesson in Marketing from a Rock Band - Part III
Rock-it-out With a Newsletter
We keep our fans up-to-date on what we are doing (even if it’s not playing out somewhere) with our newsletter. We only send out the letter about once every two weeks and we will also send out show reminders when we are getting close to playing a gig.
The newsletter is used to [...]
A Lesson In Marketing From A Rock Band - Part II
In last weeks post I talked about how my band uses our blog to keep a dialog between us and our fans. This week I wanted to talk about another method that we use to keep interest in us, even when we aren’t playing …. Video.
A lesson in marketing from a rock band - Part I
Many of the marketing principals I’ve been leaning about I have put into full effect with my band Blaming Tim. We’ve done everything from creating to posters and handbills using traditional marketing techniques to creating a blog and video entries using new media marketing techniques.
Over the next few weeks I will be discussing each tactic individually. The hope behind this is that you can find a way to apply these principals to your business. Now, let’s get started with the first technique …..Our blog.
